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#GSD TALK: Visionary Leadership & the Role of Brand

Situation

NASA, DISNEY, APPLE, NIKE, TESLA...

The mere mention of these names evokes a feeling, thought, or action. In a single word, these brand names codify a set of values, complex ideas, and product promises that have led millions of people to action. What if you could harness the same principles and power of branding to lead change within your organization?

Wernher von Braun, Walt Disney, Steve Jobs, Phil Knight, and Elon Musk are all visionary leaders that understand and evoke the power of brand to get people to sign up to drive their visions.

These are not companies you apply to for a paycheck. People that apply and work for these companies do it because they believe in the vision established by the brand narrative. They wear their employment as a sign of pride.

If you aren't employing the power of brand to inspire people to sign up for your initiatives, you aren't leading. Join us for this 90-minute talk and learn how to become a visionary leader.


About the Talk

Join J. Scott, the Founder of 120VC, in a game-changing talk. Discover the transformative power of branding inspired by visionary brands and their leaders like Steve Jobs and Elon Musk. Uncover why your leadership team needs to level up. Explore the core of transformation – it's about humans, not just stuff. Gain practical tools to identify the right problems, rationalize initiatives, and create demand for your vision. Don't miss out on becoming a visionary leader. Take the next step in becoming a Transformational Leader – reshape your approach to driving change – sign up now.

Who Should Attend

New leaders or seasoned C-Suite executives. This talk is for anyone seeking to transform a group of high performing individuals into a single, unified, high-performing team of Transformational leaders. Because Transformational Leaders change things, they push the human race forward.

Learning Outcomes

  • Visionary Leadership and the reason your leadership team needs to step it up.

  • Understand why transformation… Isn’t about the stuff; it’s about the humans.

  • How to make transformation matter to your stakeholders.

  • Ability to define the “Right It” – A Problem people think they have.

  • Gain the tools to rationalize potential transformative initiatives and eliminate those that won't matter.

  • Practices to create demand for your transformation and get people to sign-up.

  • How to be a visionary leader.

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August 21

#GSD TALK: The 8 Transformational Disciplines & How to Use Them

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September 12

#GSD TALK: Transformational Program & Portfolio Leadership that Delivers Company ROI